When The Archie Show debuted on CBS in September 1968, the musical antics of the characters from the popular comic book series were immediately popular. None garnered the same ratings and attention as the earlier shows. Soon the networks were switching over to softer shows that toned down even physical slapstick. The trouble was parent groups were getting upset about the violence on television that they associated with the superhero-type cartoon shows. For several years, the networks had done well in the ratings with such action shows as Space Ghost, Superman, and The Herculoids among others. Comic book advertisement for the first season of “Scooby Doo, Where Are You”?In 1968, Saturday morning, the home for cartoon shows, was in trouble.
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